ResetDigital Trust Score
Free Trust Audit

Would a stranger trust your website?

Enter any URL — yours, a prospect's, a competitor's. We pull every trust claim the site makes — client logos, team size, testimonials, certifications — check what's actually verifiable, and show you the exact algorithm behind the number.

Takes about 20 seconds. We'll email the full report — no call, no card.

Sample Reportexample-agency.com
82
High trust
Most claims check out. Two testimonials can't be attributed to a named person.
Social proof & client claims78/100
Testimonials & reviews58/100
Transparency & contactability91/100
Why This Matters

A buyer decides whether to believe a company long before they talk to it.

Every site says the same things: trusted by leading brands, results-driven team, five-star reviews. A visitor can't tell which of those are true, so they look for evidence — a named client, a real person behind a quote, a company that can be reached.

The Digital Trust Score measures what a careful stranger would find if they went looking. Run it on your own site to find the gaps, or on a competitor's to see where they're stronger than you.

How It's Calculated

We publish the entire algorithm

Six weighted categories. Each one scores 0–100 on evidence we can point at, then rolls up into a single number. The same method runs on your site as on everyone else's.

Social proof & client claims
Logos in a trust bar, named clients, or 'we've worked with X' claims, checked for a real, findable relationship.
25%
Team & company facts
Claims like team size, years in business, or founding date, checked against public records and the company's own LinkedIn presence.
20%
Testimonials & reviews
Quoted testimonials and review scores, checked for attribution (a real, findable person) rather than anonymous or stock quotes.
20%
Credentials, certifications & awards
Badges, certifications, partner-tier claims, and awards, checked against the issuing body's own public listing where one exists.
15%
Transparency & contactability
Whether the site is straightforward about who runs it: a real address, working contact details, and named leadership.
10%
Internal consistency
Whether the numbers and claims the site makes agree with each other from page to page.
10%

A claim scores only if a stranger can confirm it from a public, named source. No manual adjustment, no pay-to-improve.

What You Get

A report you could hand to your CEO on Monday

1
Your score, and what it's next to

A single 0–100 number with the trust band it falls in, so you know whether this is a tune-up or a rebuild.

2
Category-by-category breakdown

Six scores with the weight each carries, so you can see which one is dragging the total down.

3
The evidence behind every claim

For each claim on the site: what we looked for, what we found, and the source we found it in.

4
A prioritised fix list

Ordered by score impact against effort — the changes worth doing this week, and the ones that can wait.

Page 2 — FindingsTestimonials & reviews · 58/100
Verified
“Cut onboarding time by half” — Priya N., Head of Ops
Named person, matching role and company found on LinkedIn.
Unverified
“Best agency we've worked with” — Marketing Director
No name or company. A visitor has no way to confirm this.
Conflict
Four G2 reviews referenced on the homepage
Your G2 profile currently lists one. Numbers disagree across pages.
Missing
No review platform linked anywhere on the site
Third-party review presence is part of this category's score.

See what a site proves — and what it only claims

Takes about 20 seconds. We'll email the full report — no call, no card.